In a recent move so bold as to make the neighbouring wineries audibly gasp, Tscharke has removed its cellar door. Instead, the team offers exclusive experiences, their latest being ‘The Protagonist’ which is a three-hour masterclass showcasing the ‘method behind the madness’ and draws light on a whole host of variables that impact the end product. Pruning, harvesting, moon-cycles, biodynamics, and even playing specific music to the grapes throughout different stages of the growing process are all integral to the Tscharke creators’ ‘theory of interconnectivity’.
And it’s working. While any ordinary winery makes it as easy as possible to purchase a bottle or a case, Tscharke instead sends out a monthly newsletter to subscribers with an invitation to order. The Protagonist experience concludes with a wine tasting, which ultimately clears any remaining doubt that the team know what they are doing. In the words of Swedish playwright August Stringberg, ‘Not everyone is capable of madness, and of those lucky enough, only few have the courage for it’. For more information or to join the Tscharke invitation-to-order list, visit tscharke.com.au.
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